Would a biscuit sway your ground-breaking big deal decision? An article on the BBC website suggests that even the particular type of biscuit you offer may be crucial to clinching that deal.

Should you visit an organisation’s office, would the surroundings, atmosphere, type of coffee and biscuits offered affect the way you think, feel and judge them?

To take it one step further, would the delivery of a difficult message be softened if you offered the ever faithful custard cream? Or could you keep talent on board with regular orders of exciting and fun jammy dodgers?

A Marks and Spencers Viennese Swirl could definitely tempt me!